I have a conference in Cleveland next week that I’ve been looking forward to for a LONG time.
While I know nothing about Cleveland other than Lebron James has had a somewhat contentious relationship with the town and the Rock ‘N Roll Hall of Fame is there, I was REALLY looking forward to the conference: Content Marketing World.
Content Marketing has seriously TAKEN OVER the marketing industry in the past couple of years. Yes, we in marketing love our buzz words— in plain man’s language content marketing has moved marketers/companies away from trying to shove advertising and sales-y language down buyers/customers throats; instead marketing is now more focused on promoting valuable information or content that their customers/buyers WANT to read, so much that they eventually see the company as a reliable expert and someone trustworthy— someone that they could buy from. Obviously, product companies were at the forefront of this, but B2B companies have really expanded on this concept in the past 2-3 years because what they’ve been selling all along is people or their expertise.
True to form, the AEC industry is WAY behind in this phenomenon. But, more and more companies are catching on. We hired a person on my team this year to lead our content marketing and thought leadership efforts. I’ve learned SO much from her and about content marketing and it applies to a lot of what I do internally as well.
So, the conference features some of the smartest people from some of the most successful companies- Netflix, Coca-Cola, Proctor & Gamble. Guess who is one of the keynote speakers too?
That’s right. Kevin Spacey. He’s going to be speaking to the whole Netflix revolution and the role that content marketing played in that.
So, WHY would I even hesitate?
I’ve been working every weekend lately and still can’t seem to catch up eeeks. I still feel guilty being out of the office so much- this would be about a week with all the travel, even though our company is getting better about telecommuting. I will be working from DC for a week at the end of the month too :-/.
BUT I can’t shake the feeling that I’m missing out on the opportunity of a lifetime with this conference- and not just because Kevin Spacey is speaking- although that is nice. I attended a Content Marketing Institute Master’s Class late last winter and it honestly opened up a whole new world for me and gave me SUCH great ideas.
We will see what is decided….
#firstworldproblems Gahhhhhh. Double-edged sword because I am totally OBSESSED with my job, but it’s definitely moving away from a balanced ratio to the rest of my life and totally taking over. More thoughts later….
Happy Friday #woof #TGIF
FINALLY got around to trying this fitness phenomenon! Soul Cycle opened about a year ago in SF and it’s been on the to do list for a while to try it out.
This class was probably made for people like me- you basically dance on a bike with these super high energy people telling you to work your ass off in the midst of other part-self-help, part-yogi phrases (you’re worth it! find your intention, this is for you, etc.) while sweating all over the place.
It’s not really cycling per se - I mean there is pedaling, lots of resistance and you have to clip in (they actually make you rent clip-in shoes if you don’t own them). BUT that’s pretty much where it ends in terms of best practices and form- they have you lunging forward and backward on the bike and to the side, booty dropping, fist pumping, lifting weights- all things that would more than likely have you killed should you actually be on a moving bike hahaha.
All in all though, it’s truly an incredible and FUN workout. Probably up there in my top spin classes ever (up there with the class that used the computers and watts/RPMs) and pretty close to a running cardio workout.
My husband and I went to our first class with a lax teammate of his and his fiancee. I don’t think many males attend the classes- at least the one we were in. And well, I’ll take that back. There was a huge contingency of males in the class before ours, but they all were dating one another.
The hubs was definitely having a hard time with the dance moves hahaha and as a real cyclist I’m not sure he really bought into the whole thing. He did say it was a challenging workout though. I’m also not sure if our female instructor just happened to gear her class more towards females? I will have to try a couple of the other instructors out!
Definitely recommend Soul Cycle to anyone who’s up for something new and tired of their old spin class - or even new to spinning in general. It’s got a great energy and vibe to it and a real community following. I may be drinking the Kool-aid as I tend to do with these things but I even found myself wondering how to become an instructor! hahaha